This blog was written a year ago. And now it’s exactly the same time, before Songkran- Thai New Year Holiday. However, it’s worse than last year this time. I truly hope everything will be better.

Here is what I blogged a year ago. Please enjoy the “Propaganda Model”.I think it is interesting and it makes me understand more why things which should have been done, never been done…
I was introduced by a friend about a Propaganda Model.
Do you know what Propaganda is? Years ago, It meant ” The congregation of spreading faith “, used in terms of religion.
Now, it is used mostly in terms of politics.
According to Wikipedia, propaganda is the dissemination of information
aimed at influencing the opinions or behaviors of people.
There is one theory called Propaganda Model advanced by Noam Chomsky and Edward S. Hermen. According to wikipedia, the Propaganda Model is
the theory alleges systemic biases in the mass media and seeks to explain them in terms of structural economic causes. The model filters are divided into five filters: ownership, funding, sourcing, flak and anti-ideologies.

After reading the theory, it really opens my eyes. Plus, in our country, I think it’s kinda obvious based on the theory.
Have you ever wondered why this group read A newspaper and the others read B, C or D?
Based on the theory, because the newspapers support their ideas, their attitude, their ways of thinking.It’s all about business. News is considered as a product. Brand represents customers and also represents the brand themselves.
I will bring only the first three filters which are so obvious in our society:
ownership, funding and sourcing.
Supposing that you are working as a writer in the newspaper company
1. Ownership
If the company owner is taking A side, the product will tend to be a pro- A product.
2.Funding
If the sponcers supported your products are taking A side,
the messages contained in the product is supposed to contain a pro-A message.
3. Sourcing
If you find a source that can provide you all the message you want,
for example, secret message, gossip, or mainstream information
that can beat your competition, would you betray your source not
presenting good things about them?
If Mr.White helps you out from difficulties but you know he is not a good
guy and he is doing somethinIg illegal, as a journalist, will you write bad thing about him? Some did anyway, but cannot stay in the position for long.
Everything in this world is all about business, all about money.
We cannot deny that money is one of the most vital factor for living.
It might even be the most mainstream one.
Media has the big Big BIG influence on EVERYTHING!!!
which includes “politics”.
If you say ” I am the Red”.
It can be easily told that you are reading —– newspaper and watching ——- channel.
If you say ” I am the Yellow.“
It can also be easily told that you are reading ——- newspaper and watching ——channel.
Why? Because people always want to listen to whatever supporting their ideas. Such companies can build the brand awareness and build trust to their customers and such ideas finally turn to be a strong belief deeply rooted within them. If you consume the wrong-side media, you might feel misplaced. When the belief is established, it is difficult to change.
If there is a strong belief contradiction, troble will be caused.
I believe that there are many people come out, holding a big hope in their minds, asking for the real democracy.
I am not blaming the Red, the Yellow, nor the Pink. But if you consider more carefully, if you stop and ask yourself that what are u really fighting for?
Democracy or unity?
What makes our country move forward and everyone is happy?
Do you want the country to be united?
Why don’t we try to find the way to solve it?
Why don’t we find the solution to make our country-the land of smile a better place? What if you receive the democracy ( which I wonder that it really ever exists in Thailand), but there is no unity in the country? The conflicts will be never-ending.
Be united!
Personally, I think…
Without national unity, our country cannot move forward.
Without patriotism, our country cannot move forward.
Without peace, our country cannot move forward.
Many people said “ I do this for the country.”
If so, why don’t you put your word into action?
So that we can stand tall and proudly say that ” we love the country.”
I do not want to see Thailand – my mother land – flooded with blood.
Source: http://en.wikipedia.org/wiki/Propaganda_model